Privacy Policy

Last updated: 14-09-2026

Marliva operates this online store and website, including all related information, content, features, tools, products and services, to give you a personal shopping experience. Marliva uses Shopify as its e-commerce platform. This Privacy Policy explains how we collect, use and handle your personal information when you visit our site, use our services or make a purchase.

If there is any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy prevails in relation to the handling of your personal information.

Please read this policy carefully. By using our services, you confirm that you have read and understood it.

Who we are

Marliva is operated from the Netherlands. We handle personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles, and with the EU General Data Protection Regulation (GDPR), which applies to us as a business established in the European Union.

Our contact details are at the end of this policy.

Personal information we collect

Personal information means information that identifies you, or that could reasonably be linked to you.

We may collect the following:

Contact details. Your name, address, billing address, delivery address, phone number and email address.

Payment information. Payment confirmation and transaction details. We do not store full card numbers — payments are processed directly by our payment providers.

Account information. Your username, password, preferences and account settings.

Transaction information. Items you view, add to your cart, buy, return or exchange.

Communications with us. Messages you send to our customer service team.

Device information. IP address, browser type, device type and network information.

Usage information. How you use and navigate our website.

We only collect personal information that is reasonably necessary for our business. Where it is lawful and practicable, you can deal with us anonymously or using a pseudonym, for example when making a general enquiry.

Where we get your information

We may collect personal information:

Directly from you when you place an order, contact us or create an account
Automatically through cookies and website technologies
From service providers who help us run our store
From marketing or business partners

How we use your information

Providing and improving our services. Processing orders, payments, shipping and returns.

Marketing and advertising. Sending promotional emails and showing advertising related to our products. You can opt out at any time — every marketing email includes an unsubscribe link, and you can also email us directly.

Security and fraud prevention. Protecting our website and our customers against fraudulent activity.

Customer service. Answering your questions and providing support.

Legal compliance. Meeting our obligations under tax, consumer and privacy law.

Direct marketing

We only send you marketing messages where you have consented or where you would reasonably expect to hear from us as a customer. Every message identifies us as the sender and includes a simple way to opt out. If you ask us to stop, we will, and we will not charge you for it.

You can also ask us to tell you where we obtained your information.

Who we share your information with

We may share personal information with:

Shopify, which powers our online store
Payment providers, to process payments securely
Shipping and fulfilment partners, to deliver your order
Marketing partners, for advertising purposes
Service providers who help us run our business

All partners are required to protect your information and may only use it for the purposes we engage them for.

We do not sell your personal information.

Overseas disclosure

Because we operate from the Netherlands and use international service providers, your personal information is stored and processed outside Australia. This includes recipients located in the European Union, the United States, Canada and China (our fulfilment partners).

By placing an order with us, you consent to your personal information being disclosed to these overseas recipients. Where we do so, we take reasonable steps to ensure it is handled with a comparable level of protection, including through contractual safeguards.

Our relationship with Shopify

Our store is hosted on Shopify. Shopify may collect and process personal information about your interaction with our store in order to provide and improve its services. You can read more in Shopify's privacy policy at https://privacy.shopify.com

Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

Children's privacy

Our services are not intended for anyone under 16. We do not knowingly collect personal information from children. If you believe we have, contact us and we will delete it.

Cookies

We use cookies to improve your browsing experience, remember your cart and measure how our advertising performs. You can manage cookie preferences through your browser settings, though some parts of our store may not work properly if you disable them.

Security and retention

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

We keep your personal information for as long as we need it to provide our services and to meet our legal obligations — generally 3 years after your last purchase, or 7 years for records we are required to keep for tax purposes. After that, we destroy it or permanently de-identify it.

Data breaches

If a data breach occurs that is likely to result in serious harm, we will notify the affected individuals and the relevant regulators as required by law, including under Australia's Notifiable Data Breaches scheme and the GDPR.

Your rights

You have the right to:

Access the personal information we hold about you
Ask us to correct information that is inaccurate, out of date or incomplete
Ask us to delete your information
Receive a copy of your information
Object to how we process your information
Ask us to transfer your information to another provider

To exercise any of these rights, contact us using the details below. We will respond within a reasonable time, and within 30 days wherever possible.

If we refuse a request, we will tell you why in writing and explain how you can complain.

Complaints

If you think we have mishandled your personal information, contact us first at Support@Marliva.com. We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.

If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date.

Contact us

For questions about this Privacy Policy or how we handle your information:

Marliva
Waalstraat 2-12
6826 BN Arnhem
Netherlands

KvK: 73970093
Email: Support@Marliva.com